Interaction Design (IxD) Matrix


Successful interaction design involves balancing a variety of concerns using a variety of methods or representations. These are not suggested as stages in a design process but as framework for checking to see that the proper concerns have been addressed. (Bill Verplank)

Source: Interactive Communications Design by Bill Verplank

Visual Sense is dominant


Vision is our most dominant sense – taking up 50% of our brain’s resources. Data visualization expert David McCandless explains:
“This is your senses, pouring into your senses every second. Your sense of sight is the fastest. It has the same bandwidth as a computer network. Then you have touch, which is about the speed of a USB key. And then you have hearing and smell, which has the throughput of a hard disk. And then you have poor old taste, which is like barely the throughput of a pocket calculator. And that little square in the corner, a naught 0.7 percent, that’s the amount we’re actually aware of.”

Source: Information is beautiful

What makes good Information Design?


Information design specifically addresses concerns of data overload and meaningfulness by visually representing data in simplified, coherent, beautiful manners. Unifying complex information with intuitive graphic design is becoming an increasingly popular trend. When done well, infographics connect the complex details contextually in easily understandable ways. They paint better pictures and tell bigger stories.

David McCandless says: “… these seem like the key components of a good infographic / data visualisation / piece of information design. Information needs to be interesting (meaningful & relevant) and have integrity (accuracy, consistency). Design needs to have form (beauty & structure) and function (it has to work and be easy to use).

You may disagree. I welcome your input. I may not have got it right. Something surprised me about doing this though. In information design, it seems, if you have just two elements, you get something tolerable and cool. i.e.

integrity + form = eye candy
interestingness + function = experiment
(I’m not entirely sure about these combos)

But if you combine three elements without the fourth, things suddenly FAIL:
interesting subject, solid information, looks great, but is hard to use = useless.
amazing data, well designed, very easy to read but isn’t that interesting = boring”

Source: Information is beautiful